Back to Basics – Magdalena Marsden

6 Common Website Mistakes

Magdalena — Fri, 05 Jan 2018 13:22:53 +0000

This could be easily 10 pages long list (well if this blog was a text document…), but I want to focus on just a few website mistakes that I’ve recently picked up whilst reviewing my customer’s websites. Assuming that you have a fairly decent website already – no flash, background music on autoplay and your website is mobile- let’s focus on other common website mistakes that people make...

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How to know when to redesign your website

Magdalena — Tue, 21 Mar 2017 14:07:16 +0000

Everyone knows first impressions count. When it comes to websites this is even more important. It takes only a few seconds for your visitor to form an opinion and if they don’t like what they see, they leave, possibly never to return. That’s why it’s important to keep updating your website and keep things fresh. But how do you know when to redesign your website? Here are few suggestions...

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How often should I update my website?

Magdalena — Wed, 15 Feb 2017 14:53:44 +0000

Since you’ve asked…every…single…day… Now you are probably thinking that’s a little over the top, but I would like you to get used to the idea that your website should be at the centre of your business, not a just a side shoot. I’ve seen so many websites where the owners run the most amazing businesses, but their website design simply doesn’t reflect that. Usually because it’s been built 3 years...

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Are you cut out for self employment?

Magdalena — Sat, 24 Dec 2016 12:23:33 +0000

Strangely enough I’ve never asked myself this question when I started my self-employment journey. I just knew, I wanted to ‘have a go’ and see what happens. But recently I’ve been talking to couple of my self-employed friends and we agreed that now that we’ve been self-employed for a while it would be very difficult to go back to work for somebody else. I wanted to write this article for all of...

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What to do when your business slows down

Magdalena — Wed, 23 Nov 2016 08:13:27 +0000

I have to admit that when I started my first business back in 2011 and we hit the first ‘dry spell’ I panicked. Until then the business was growing steadily, but suddenly the inquiries have dried up, orders slowed down a bit and nobody booked anything for a day, two, a week… And as I panicked, I immediately thought: I have to up my marketing, get more out there, work 16 hrs instead of the usual 12.

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How to run more than one business successfully

Magdalena — Sat, 16 Jul 2016 17:27:25 +0000

If you are thinking of adding a new business or project to your portfolio, here are few business tips that might help you along the way. I currently run 3 main businesses and 2 extra mini projects and whilst I’m still learning to juggle everything, this is what worked for me… This one is a must, unless your original business is not particularly good or successful and you want to start another...

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What does having a successful business really mean?

Magdalena — Sat, 14 May 2016 14:17:46 +0000

This week, I’ve been thinking a lot about ‘what a successful business means to me’. Is there a moment when you finally think you’ve arrived? When all your hard work has paid off and you can sit back with a well deserved drink and say that truly your business is now on the map? A lot of people seems to think about the success in their business in terms of income. I’m sure that’s not everyone...

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10 ways you can make your website more trustworthy

Magdalena — Wed, 13 Apr 2016 15:54:37 +0000

You’ve built your website, published it and now wait for the floods of orders to come through. Only they don’t… There could be a million reasons for this, but one of the reasons might be that people don’t see your website as trustworthy enough to actually part with their money. A few months after I started my first proper business Cocoa & Heart, the bookings started to come in.

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What’s the best website platform for my business?

Magdalena — Thu, 11 Feb 2016 12:37:02 +0000

This is one of the most commonly asked question, that I hear in various online forums and the one that get’s everyone fired up. The answers, as helpful as some of them are, mainly consist of personal recommendations and the type of website that everyone has. ‘Squarespace is the best one!’ ‘Oh, no don’t bother with that, you have to have WordPress website if you are serious about your business!

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How to incorporate SEO into your business when you don’t even know what it means

Magdalena — Mon, 09 Nov 2015 12:39:04 +0000

If you are reading this blog post, then you are probably at the beginning of your new business venture and somebody mentioned that you should ‘have an SEO on your website’.[pullquote]And for the record, SEO means ‘search engine optimisation’ and it’s a way of getting your website found by the search engines[/pullquote] ‘Having SEO on your website’ sounds like some sort of ‘thing’ you embed into...

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