Marketing – Magdalena Marsden

6 Common Website Mistakes

Magdalena — Fri, 05 Jan 2018 13:22:53 +0000

This could be easily 10 pages long list (well if this blog was a text document…), but I want to focus on just a few website mistakes that I’ve recently picked up whilst reviewing my customer’s websites. Assuming that you have a fairly decent website already – no flash, background music on autoplay and your website is mobile- let’s focus on other common website mistakes that people make...

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How to know when to redesign your website

Magdalena — Tue, 21 Mar 2017 14:07:16 +0000

Everyone knows first impressions count. When it comes to websites this is even more important. It takes only a few seconds for your visitor to form an opinion and if they don’t like what they see, they leave, possibly never to return. That’s why it’s important to keep updating your website and keep things fresh. But how do you know when to redesign your website? Here are few suggestions...

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How often should I update my website?

Magdalena — Wed, 15 Feb 2017 14:53:44 +0000

Since you’ve asked…every…single…day… Now you are probably thinking that’s a little over the top, but I would like you to get used to the idea that your website should be at the centre of your business, not a just a side shoot. I’ve seen so many websites where the owners run the most amazing businesses, but their website design simply doesn’t reflect that. Usually because it’s been built 3 years...

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How to run more than one business successfully

Magdalena — Sat, 16 Jul 2016 17:27:25 +0000

If you are thinking of adding a new business or project to your portfolio, here are few business tips that might help you along the way. I currently run 3 main businesses and 2 extra mini projects and whilst I’m still learning to juggle everything, this is what worked for me… This one is a must, unless your original business is not particularly good or successful and you want to start another...

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What’s the best website platform for my business?

Magdalena — Thu, 11 Feb 2016 12:37:02 +0000

This is one of the most commonly asked question, that I hear in various online forums and the one that get’s everyone fired up. The answers, as helpful as some of them are, mainly consist of personal recommendations and the type of website that everyone has. ‘Squarespace is the best one!’ ‘Oh, no don’t bother with that, you have to have WordPress website if you are serious about your business!

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How to make sure your new business is successful

Magdalena — Sun, 06 Sep 2015 10:28:34 +0000

The other day I was teaching one of my SEO workshops, which was booked for a group of new business startups. After the session, one of the students asked me a question, which really made me think. She asked: But how do you know that your new business is actually going to work? How can you tell when you are just about to start? And how do I make sure that my new business is successful?

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Small Business SEO

Magdalena — Sat, 04 Jul 2015 10:21:32 +0000

If you are just starting to run your own business, SEO can be quite a daunting subject. I was definitely baffled by it in 2011 when I set up my first business Cocoa & Heart. I initially thought: ‘What’s the point of even attempting to understand small business SEO, when I can never compete with large companies that have been around for ages?

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How to choose your business name

Magdalena — Tue, 02 Jun 2015 07:18:44 +0000

If you are just starting a new project or business choosing your business name is a very important task, that will probably keep you awake at night. So, here are my top tips on how to choose your business name. If you think about your business as a three legged stool, then skills are one leg and finances and marketing are the other two. If one leg is shorter than the others – your business – like...

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10 things that still work in SEO in 2015

Magdalena — Thu, 29 Jan 2015 13:33:28 +0000

SEO has changed so much over the last few years. When, in so many areas of running a small business, things are getting more complex with new rules added (please don’t even mention the new VAT rules on digital products!), it’s actually quite refreshing to find out that SEO has become more human and even mere mortals can now master it!

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