blogging for CREATIVE BUSINESS
GET MORE VISIBLE ONLINE
My Blogging for Business Workshop is run in small groups to allow for individual work and support. This is not just a blogging theory, I will work directly with you and everything we will cover will be directly applied to your creative business. We will be switching from theory to working directly on your business with plenty of examples and practical tips. There will be plenty of time to ask specific questions during our ‘working’ lunch. At the end of the day, you will leave with clear picture of your business blogging strategy for the whole year ahead.
What does the Blogging for Creative Business workshop covers?
- Why blog and how to use your blog to market your business
- Blogging trends for 2017
- How to decide on what to write, what style to choose and what topics
- How to write for your audience, but make sure search engines find you (the SEO bit!)
- How to create engaging content
- Visual content – a quick lesson on how to take good photos and how to use simple photo editing
- How to use your website google analytics to learn more about what your customer would like to read about
- How to know when to post and how to generate the best engagement
- How to get more organised with your blogging (lists, scheduling, content creation)
- How to promote your blog post and drive more traffic to your website
- Time management tips and how to fit blogging into your busy life
THE COURSE DETAILS
DATES 2017:
22 February
24 May
23 August
22 November
TIME: 9.30 -2.30 pm (plus free working time)
GROUP SIZE: 3 students
SKILL LEVEL: Suitable for all (optional advanced strategies included)
LOCATION: Bexleyheath, South East London/Kent borders (exact location to be confirmed on booking)
COST: £125
WORKSHOP SUMMARY
learn how to effectively blog FOR YOUR BUSINESS
WE FOCUS ON
- DECIDING ON WHAT TO WRITE
- CHOOSING THE RIGHT KEYWORDS
- TURNING YOUR BLOG INTO MARKETING TOOL
- ON-SITE SEO
- UNDERSTANDING GOOGLE ANALYTICS
- EFFECTIVE BLOG WRITING
- YOUR BLOGGING STRATEGY
- SOCIAL MEDIA MARKETING
– WHAT’S INCLUDED –
- Workshop content tailored to your business
- Access to Blogging for Creative Business online resource
- Handouts
- Follow up support by e-mail
- Light refreshments throughout the day
- Stay after workshop & carry on working before you head home
Requirements for this workshop…
Existing website with blog function. If you need any help, do get in touch before the workshop.
